A curated collection of conversations built around 10 in-depth questions with SEO and PPC professionals from different markets.
Roles:
SEO, PPC, Content Lead, Founder, In-house
Topics:
Strategy, Brand, Enterprise, Growth, Performance, Technical, AI, Analytics, Leadership, Product, Community, Events
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From SEO to Brand Visibility with Nicolas Audemar
Nicolas Audemar is a Strategic Visibility Advisor and founder of Hola Que Tal, helping companies expand across France, Spain, Germany and Benelux. Former Country Manager France at SISTRIX and now Strategic Visibility Advisor, Nicolas sits at the intersection of SEO, branding and international growth. In this interview, Nicolas shares his perspective on French search culture,…
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From SEO to Ecosystems with Nikola Minkov
Nikola Minkov is the founder and CEO of Serpact, SERP Conf., and SERP Acad., and one of the leading voices in the European Search industry. With more than a decade of experience and over 3,000 SEO projects delivered, he has helped put Bulgaria on the global SEO map through conferences, education, software, and community-building initiatives.…
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Bridging Korea and Europe with Raquel González
Raquel González is the CEO of Seoulful Connect and an international SEO specialist helping brands grow across Korean, European and US markets. Known for her expertise in localization and cross-border growth. She is also one of the most generous and intelligent people in the Search industry, always willing to share her knowledge and help others…
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From Meetups to a Movement with Yagmur Simsek
Yagmur Simsek is an SEO Consultant, founder of Search ’n’ Stuff, and co-founder of the Global Cyber Security Network. Known for her professionalism, discipline and ability to bring people together, Yagmur has built one of the most respected networking communities in the international Search industry. She is constantly launching new initiatives, building partnerships and creating…
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Building Athens SEO with Eva Mermingi
Eva Mermingi is a Technical SEO Consultant and Co-Founder of Athens SEO, Greece’s first international SEO conference. Known for her technical precision, AI experiments and human-first approach to search, Eva is quickly becoming one of the most recognisable voices in the international SEO community. Also, one of my favorite people in Search: smart, funny, adorable…
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Profit-First PPC with Shaun Elley
Shaun Elley is the founder of Blue Ox Digital, a paid search agency focused on aligning PPC with real business goals. He helps ecommerce and lead generation companies move beyond surface metrics like ROAS or CPA, improving performance through better tracking, smarter automation and a clear focus on revenue and profitability. Based in Denver, Shaun…
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An International SEO Journey with Natalia Witczyk
Natalia Witczyk is an International SEO Consultant and CEO of Mosquita Digital specialising in multi-market SEO across Europe, Asia, the US and Latin America. She is also an Associate Professor at TBS Education and a Search Awards judge with a strong focus on scalable, market-led SEO strategies. Currently based between Spain and China. She’s one…
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SEO Content and User Intent with Meritxell G. Farré
Meritxell G. Farré is an SEO and content strategist with a background in languages and digital marketing. She has worked across the UK, US and Spanish markets covering SEO, paid media and editorial content. She helps organisations align language, user intent and performance. Her work is driven by transparency and trust using language as a…
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The Future of SEO and AI with Jes Scholz
Jes Scholz is a growth marketing consultant and SEO futurist, specialising in audience development, digital brand management and smart content distribution. Based in Australia, she works with enterprise brands globally and regularly speaks at leading international conferences. Jes is also a judge for the APAC Search Awards and Friends of Search Awards and a contributor…
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SEO, Curiosity and Community with Iva Jovanovic
Iva Jovanovic is an SEO and Content Specialist with over six years of experience helping B2B and B2C brands grow through SEO and content strategy. She specialises in building visibility, driving lead generation and supporting e-commerce growth through data-driven SEO. Iva is also the Project Manager of the Belgrade SEO Conference, where she plays a…