
Nikola Minkov is the founder and CEO of Serpact, SERP Conf., and SERP Acad., and one of the leading voices in the European Search industry. With more than a decade of experience and over 3,000 SEO projects delivered, he has helped put Bulgaria on the global SEO map through conferences, education, software, and community-building…

Raquel González is the CEO of Seoulful Connect and an international SEO specialist helping brands grow across Korean, European and US markets. Known for her expertise in localization and cross-border growth. She is also one of the most generous and intelligent people in the Search industry, always willing to share her knowledge and help…

Yagmur Simsek is an SEO Consultant, founder of Search ’n’ Stuff, and co-founder of the Global Cyber Security Network. Known for her professionalism, discipline and ability to bring people together, Yagmur has built one of the most respected networking communities in the international Search industry. She is constantly launching new initiatives, building partnerships and…

Eva Mermingi is a Technical SEO Consultant and Co-Founder of Athens SEO, Greece’s first international SEO conference. Known for her technical precision, AI experiments and human-first approach to search, Eva is quickly becoming one of the most recognisable voices in the international SEO community. Also, one of my favorite people in Search: smart, funny,…

Shaun Elley is the founder of Blue Ox Digital, a paid search agency focused on aligning PPC with real business goals. He helps ecommerce and lead generation companies move beyond surface metrics like ROAS or CPA, improving performance through better tracking, smarter automation and a clear focus on revenue and profitability. Based in Denver,…

Natalia Witczyk is an International SEO Consultant and CEO of Mosquita Digital specialising in multi-market SEO across Europe, Asia, the US and Latin America. She is also an Associate Professor at TBS Education and a Search Awards judge with a strong focus on scalable, market-led SEO strategies. Currently based between Spain and China. She’s…

Silvia Martin is an independent SEO consultant and founder of Trebole, specialising in international SEO and long-term organic growth. Based in London, she helps brands build sustainable visibility, authority, and trust by aligning SEO strategy, technical SEO, and content. I’ve had the chance to listen to her on a Mujeres en SEO podcast and…

Anthony Barone is the Co-Founder of StudioHawk UK, a specialist SEO agency focused purely on organic growth. After moving from Australia to the UK, he built StudioHawk in one of the world’s most competitive SEO markets and now leads a team serving 70+ brands across eCommerce, retail and B2B. He is also the founder…

Josep M Felip is the Founder of Amplfyr and an SEO specialist focused on how AI systems understand and surface content. Based in Brighton, he helps businesses move beyond traditional SEO by prioritising entities, meaning, and visibility across AI-driven search platforms. We’re all really excited to try his new tool! 1. Who is Amplfyr…

Amanda Milligan is a Fractional CMO and brand authority consultant helping startups and SMBs clarify positioning and build SEO and content strategies that drive real impact. With over 14 years of experience, she supports teams when traffic drops, markets shift, or brands need to be remembered rather than just found. She’s also one of…