
Shaun Elley is the founder of Blue Ox Digital, a paid search agency focused on aligning PPC with real business goals. He helps ecommerce and lead generation companies move beyond surface metrics like ROAS or CPA, improving performance through better tracking, smarter automation and a clear focus on revenue and profitability. Based in Denver,…

Matt Kohli is the Founder of Fortitude Marketing, a multi-channel growth agency working across SEO, Digital PR, CRO, and Paid Media. With experience spanning in-house roles, agencies, and freelance work, he brings a deeply strategic and commercially focused approach to digital growth. The first time I met Matt was while preparing the Search with…