
Nikola Minkov is the founder and CEO of Serpact, SERP Conf., and SERP Acad., and one of the leading voices in the European Search industry. With more than a decade of experience and over 3,000 SEO projects delivered, he has helped put Bulgaria on the global SEO map through conferences, education, software, and community-building…

Raquel González is the CEO of Seoulful Connect and an international SEO specialist helping brands grow across Korean, European and US markets. Known for her expertise in localization and cross-border growth. She is also one of the most generous and intelligent people in the Search industry, always willing to share her knowledge and help…

Yagmur Simsek is an SEO Consultant, founder of Search ’n’ Stuff, and co-founder of the Global Cyber Security Network. Known for her professionalism, discipline and ability to bring people together, Yagmur has built one of the most respected networking communities in the international Search industry. She is constantly launching new initiatives, building partnerships and…

Eva Mermingi is a Technical SEO Consultant and Co-Founder of Athens SEO, Greece’s first international SEO conference. Known for her technical precision, AI experiments and human-first approach to search, Eva is quickly becoming one of the most recognisable voices in the international SEO community. Also, one of my favorite people in Search: smart, funny,…

Mark Williams-Cook is the Director at Candour and the Founder of AlsoAsked, with over 20 years of experience in SEO, search intent and experimentation. He’s widely known for his Core Updates newsletter, unsolicited SEO tips and for cutting through hype with practical, evidence-based thinking. A natural leader who genuinely connects people and helps build…

Josep M Felip is the Founder of Amplfyr and an SEO specialist focused on how AI systems understand and surface content. Based in Brighton, he helps businesses move beyond traditional SEO by prioritising entities, meaning, and visibility across AI-driven search platforms. We’re all really excited to try his new tool! 1. Who is Amplfyr…

Sean Barber is an SEO Manager with over 15 years of experience driving organic growth through data-led search and content strategies across multiple industries. He currently works at Macmillan Cancer Support leading SEO initiatives to improve visibility, engagement and impact across digital channels. He is also the host of the podcast Search With Sean…

Gianluca Fiorelli is a Strategic and International SEO and AI Search Consultant with nearly 20 years of experience, working with global brands across Europe, the US and international markets. A former Global Associate at Moz, he is a Global, EU, US and UK Search Awards judge and the host of The Search Session, where…

Clara Soteras is an SEO and digital strategy consultant specializing in news publishers across Spain, Europe, and LATAM. She is Head of Innovation at AMIC, teaches news SEO at universities and business schools, and serves as a judge for international search and journalism awards (ONA, WAN-IFRA, LION). She recently published SEO Playbook for News…