
Meritxell G. Farré is an SEO and content strategist with a background in languages and digital marketing. She has worked across the UK, US and Spanish markets covering SEO, paid media and editorial content. She helps organisations align language, user intent and performance. Her work is driven by transparency and trust using language as…

Faezeh Shafiee is an SEO Content Manager specialising in B2B SaaS, eCommerce, and sustainability. With a background in literature, she combines SEO research, storytelling, and editorial judgment to create content designed for long-term impact in an evolving search landscape. Her first-hand perspective on life in Iran is both important and inspiring, offering a rare…

Sean Barber is an SEO Manager with over 15 years of experience driving organic growth through data-led search and content strategies across multiple industries. He currently works at Macmillan Cancer Support leading SEO initiatives to improve visibility, engagement and impact across digital channels. He is also the host of the podcast Search With Sean…

Clara Soteras is an SEO and digital strategy consultant specializing in news publishers across Spain, Europe, and LATAM. She is Head of Innovation at AMIC, teaches news SEO at universities and business schools, and serves as a judge for international search and journalism awards (ONA, WAN-IFRA, LION). She recently published SEO Playbook for News…