
Nikola Minkov is the founder and CEO of Serpact, SERP Conf., and SERP Acad., and one of the leading voices in the European Search industry. With more than a decade of experience and over 3,000 SEO projects delivered, he has helped put Bulgaria on the global SEO map through conferences, education, software, and community-building…

Clara Soteras is an SEO and digital strategy consultant specializing in news publishers across Spain, Europe, and LATAM. She is Head of Innovation at AMIC, teaches news SEO at universities and business schools, and serves as a judge for international search and journalism awards (ONA, WAN-IFRA, LION). She recently published SEO Playbook for News…