
Mark Williams-Cook is the Director at Candour and the Founder of AlsoAsked, with over 20 years of experience in SEO, search intent and experimentation. He’s widely known for his Core Updates newsletter, unsolicited SEO tips and for cutting through hype with practical, evidence-based thinking. A natural leader who genuinely connects people and helps build…

Josep M Felip is the Founder of Amplfyr and an SEO specialist focused on how AI systems understand and surface content. Based in Brighton, he helps businesses move beyond traditional SEO by prioritising entities, meaning, and visibility across AI-driven search platforms. We’re all really excited to try his new tool! 1. Who is Amplfyr…

Carl Hendy is the Founder of Audits.com with 20+ years of experience in enterprise SEO and ecommerce. He has advised global brands including BlackRock, British Airways, Aviva, Groupon, and Eventbrite, and supports VC and Private Equity portfolios on scalable organic growth. On X he’s known for his dry, sarcastic, classic British humour and for…

Irene Cecotti is a Senior SEO Manager & Organic Growth Strategist at Factorial, driving business-first organic growth in a product-led, data-driven environment. She has a strong background in technical SEO, content architecture, automation and cross-functional collaboration across both agency and in-house roles. Irene is one of those genuinely kind and talented professionals that it’s…

Daria Miroshnichenko is an SEO Manager with over seven years of experience growing websites through data driven organic strategies. She currently works at Adevinta, leading SEO initiatives for large scale platforms and collaborating closely with product, content and engineering teams. She specialises in agile SEO, technical optimisation and building long term growth strategies. She…

Clara Soteras is an SEO and digital strategy consultant specializing in news publishers across Spain, Europe, and LATAM. She is Head of Innovation at AMIC, teaches news SEO at universities and business schools, and serves as a judge for international search and journalism awards (ONA, WAN-IFRA, LION). She recently published SEO Playbook for News…