
Shaun Elley is the founder of Blue Ox Digital, a paid search agency focused on aligning PPC with real business goals. He helps ecommerce and lead generation companies move beyond surface metrics like ROAS or CPA, improving performance through better tracking, smarter automation and a clear focus on revenue and profitability. Based in Denver,…

Dani (Daniela) Leitner is an SEO and GEO expert specialising in the DACH market (Switzerland, Germany, and Austria). Based near Zurich, she helps companies generate leads and growth by making their websites visible in Google and AI-driven search. She’s the most Spanish Austrian I’ve ever met and I strongly recommend subscribing to her podcast:…

Irene Cecotti is a Senior SEO Manager & Organic Growth Strategist at Factorial, driving business-first organic growth in a product-led, data-driven environment. She has a strong background in technical SEO, content architecture, automation and cross-functional collaboration across both agency and in-house roles. Irene is one of those genuinely kind and talented professionals that it’s…

Matt Kohli is the Founder of Fortitude Marketing, a multi-channel growth agency working across SEO, Digital PR, CRO, and Paid Media. With experience spanning in-house roles, agencies, and freelance work, he brings a deeply strategic and commercially focused approach to digital growth. The first time I met Matt was while preparing the Search with…