Strategy

  • From SEO to Brand Visibility with Nicolas Audemar

    From SEO to Brand Visibility with Nicolas Audemar

    Nicolas Audemar is a Strategic Visibility Advisor and founder of Hola Que Tal, helping companies expand across France, Spain, Germany and Benelux. Former Country Manager France at SISTRIX and now Strategic Visibility Advisor, Nicolas sits at the intersection of SEO, branding and international growth. In this interview, Nicolas shares his perspective on French search…

  • From SEO to Ecosystems with Nikola Minkov

    From SEO to Ecosystems with Nikola Minkov

    Nikola Minkov is the founder and CEO of Serpact, SERP Conf., and SERP Acad., and one of the leading voices in the European Search industry. With more than a decade of experience and over 3,000 SEO projects delivered, he has helped put Bulgaria on the global SEO map through conferences, education, software, and community-building…

  • Building Athens SEO with Eva Mermingi

    Building Athens SEO with Eva Mermingi

    Eva Mermingi is a Technical SEO Consultant and Co-Founder of Athens SEO, Greece’s first international SEO conference. Known for her technical precision, AI experiments and human-first approach to search, Eva is quickly becoming one of the most recognisable voices in the international SEO community. Also, one of my favorite people in Search: smart, funny,…

  • Profit-First PPC with Shaun Elley

    Profit-First PPC with Shaun Elley

    Shaun Elley is the founder of Blue Ox Digital, a paid search agency focused on aligning PPC with real business goals. He helps ecommerce and lead generation companies move beyond surface metrics like ROAS or CPA, improving performance through better tracking, smarter automation and a clear focus on revenue and profitability. Based in Denver,…

  • An International SEO Journey with Natalia Witczyk

    An International SEO Journey with Natalia Witczyk

    Natalia Witczyk is an International SEO Consultant and CEO of Mosquita Digital specialising in multi-market SEO across Europe, Asia, the US and Latin America. She is also an Associate Professor at TBS Education and a Search Awards judge with a strong focus on scalable, market-led SEO strategies. Currently based between Spain and China. She’s…

  • SEO Content and User Intent with Meritxell G. Farré

    SEO Content and User Intent with Meritxell G. Farré

    Meritxell G. Farré is an SEO and content strategist with a background in languages and digital marketing. She has worked across the UK, US and Spanish markets covering SEO, paid media and editorial content. She helps organisations align language, user intent and performance. Her work is driven by transparency and trust using language as…

  • The Future of SEO and AI with Jes Scholz

    The Future of SEO and AI with Jes Scholz

    Jes Scholz is a growth marketing consultant and SEO futurist, specialising in audience development, digital brand management and smart content distribution. Based in Australia, she works with enterprise brands globally and regularly speaks at leading international conferences. Jes is also a judge for the APAC Search Awards and Friends of Search Awards and a…

  • SEO, Curiosity and Community with Iva Jovanovic

    SEO, Curiosity and Community with Iva Jovanovic

    Iva Jovanovic is an SEO and Content Specialist with over six years of experience helping B2B and B2C brands grow through SEO and content strategy. She specialises in building visibility, driving lead generation and supporting e-commerce growth through data-driven SEO. Iva is also the Project Manager of the Belgrade SEO Conference, where she plays…

  • International SEO with Silvia Martin

    International SEO with Silvia Martin

    Silvia Martin is an independent SEO consultant and founder of Trebole, specialising in international SEO and long-term organic growth. Based in London, she helps brands build sustainable visibility, authority, and trust by aligning SEO strategy, technical SEO, and content. I’ve had the chance to listen to her on a Mujeres en SEO podcast and…

  • From Content to SaaS SEO and AI with Bengu Sarica

    From Content to SaaS SEO and AI with Bengu Sarica

    Bengu Sarica is a SaaS SEO Manager and Organic Growth Marketer, specialising in end-to-end SEO for SaaS businesses. She is a BrightonSEO and Search ’n’ Stuff speaker, and a contributor to Search Engine Journal, Search Engine Land, Wix, Moz, Sitebulb, and Advanced Web Ranking. She’s one of those bright, talented professionals who make the…