
Shaun Elley is the founder of Blue Ox Digital, a paid search agency focused on aligning PPC with real business goals. He helps ecommerce and lead generation companies move beyond surface metrics like ROAS or CPA, improving performance through better tracking, smarter automation and a clear focus on revenue and profitability. Based in Denver,…

Irene Cecotti is a Senior SEO Manager & Organic Growth Strategist at Factorial, driving business-first organic growth in a product-led, data-driven environment. She has a strong background in technical SEO, content architecture, automation and cross-functional collaboration across both agency and in-house roles. Irene is one of those genuinely kind and talented professionals that it’s…

Daria Miroshnichenko is an SEO Manager with over seven years of experience growing websites through data driven organic strategies. She currently works at Adevinta, leading SEO initiatives for large scale platforms and collaborating closely with product, content and engineering teams. She specialises in agile SEO, technical optimisation and building long term growth strategies. She…

Clara Soteras is an SEO and digital strategy consultant specializing in news publishers across Spain, Europe, and LATAM. She is Head of Innovation at AMIC, teaches news SEO at universities and business schools, and serves as a judge for international search and journalism awards (ONA, WAN-IFRA, LION). She recently published SEO Playbook for News…