Interviews

A curated collection of conversations built around 10 in-depth questions with SEO and PPC professionals from different markets.

Roles:

SEO, PPC, Content Lead, Founder, In-house

  • Product-Led SEO with Irene Cecotti

    Irene Cecotti is a Senior SEO Manager & Organic Growth Strategist at Factorial, driving business-first organic growth in a product-led, data-driven environment. She has a strong background in technical SEO, content architecture, automation and cross-functional collaboration across both agency and in-house roles. Irene is one of those genuinely kind and talented professionals that it’s a…

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  • Search and Content Strategies with Sean Barber

    Sean Barber is an SEO Manager with over 15 years of experience driving organic growth through data-led search and content strategies across multiple industries. He currently works at Macmillan Cancer Support leading SEO initiatives to improve visibility, engagement and impact across digital channels. He is also the host of the podcast Search With Sean SEO…

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  • Scaling Enterprise SEO with Daria Miroshnichenko

    Daria Miroshnichenko is an SEO Manager with over seven years of experience growing websites through data driven organic strategies. She currently works at Adevinta, leading SEO initiatives for large scale platforms and collaborating closely with product, content and engineering teams. She specialises in agile SEO, technical optimisation and building long term growth strategies. She is…

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  • Semantic SEO with Gianluca Fiorelli

    Gianluca Fiorelli is a Strategic and International SEO and AI Search Consultant with nearly 20 years of experience, working with global brands across Europe, the US and international markets. A former Global Associate at Moz, he is a Global, EU, US and UK Search Awards judge and the host of The Search Session, where he…

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  • SEO for News Publishers with Clara Soteras

    Clara Soteras is an SEO and digital strategy consultant specializing in news publishers across Spain, Europe, and LATAM. She is Head of Innovation at AMIC, teaches news SEO at universities and business schools, and serves as a judge for international search and journalism awards (ONA, WAN-IFRA, LION). She recently published SEO Playbook for News Publishers.…

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  • Multi-Channel Growth Strategy with Matt Kohli

    Matt Kohli is the Founder of Fortitude Marketing, a multi-channel growth agency working across SEO, Digital PR, CRO, and Paid Media. With experience spanning in-house roles, agencies, and freelance work, he brings a deeply strategic and commercially focused approach to digital growth. The first time I met Matt was while preparing the Search with Sean…

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  • Business-Driven SEO and EBITDA with David Carrasco

    David Carrasco is a Barcelona-based SEO consultant specialising in growth strategies, content, and organic positioning. Beyond his technical expertise, he stands out as one of those professionals who elevate the room both through the clarity of his talks and the thoughtful, constructive advice he offers to other speakers. Personally, he is one of the people…

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